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Public purpose recreation marketing data: public and public lands relationships in a 1999 study of Oregon and Washington

dataset
posted on 2024-09-12, 20:05 authored by William T. Borrie, Neal A. Christensen, Alan E. Watson, Daniel W. McCollum
In 1999 a case study was conducted to test the application of a marketing approach to public land management. A region-wide revision in the existing fee program in the Pacific Northwest region of the Forest Service, specifically Oregon and Washington, provided an opportunity to test this application (Borrie et al. 2002). Telephone interviews were conducted with a random selection of residents in Oregon and Washington who lived in a household with a functional telephone. Questions were in the context of recreation fees on lands managed by the USDA Forest Service and included questions related to trust, commitment, social responsibility and support as well as opinions on funding sources and fee rates. This data publication includes data from the 1999 phone interviews as well as the marketing segmentation analysis data found in Borrie et al. 2002.
In the late 1990s, the USDA Forest Service launched a national experiment to test the application of marketing principles to programs and program development. A substantial amount of learning occurred as a team of scientists, planners, managers and marketing experts proceeded through the steps of marketing. The purpose of this project was to present some of that learning related to a chosen method of segmentation and market positioning for federal public land management, through a case study of the residents of Oregon and Washington.

Funding

USDA-FS

History

Data contact name

Alan E. Watson

Data contact email

awatson@fs.fed.us

Publisher

Forest Service Research Data Archive

Use limitations

These data were collected using funding from the U.S. Government and can be used without additional permissions or fees. If you use these data in a publication, presentation, or other research product please use the following citation: Borrie, William T.; Christensen, Neal A.; Watson, Alan E.; McCollum, Daniel W. 2018. Public purpose recreation marketing data: public and public lands relationships in a 1999 study of Oregon and Washington. Fort Collins, CO: Forest Service Research Data Archive. https://doi.org/10.2737/RDS-2018-0061

Temporal Extent Start Date

1999-11-01

Temporal Extent End Date

2000-01-31

Theme

  • Not specified

Geographic Coverage

{"type": "FeatureCollection", "features": [{"type": "Feature", "geometry": {"type": "Polygon", "coordinates": [[[-124.75136, 49.03705], [-124.75136, 41.99124], [-116.46767, 41.99124], [-116.46767, 49.03705], [-124.75136, 49.03705]]]}, "properties": {}}]}

Geographic location - description

The states of Oregon and Washington sit in the Pacific Northwest region of the United States, an area loosely defined by the Pacific Ocean border to the West and the Rocky Mountain border to the e...

ISO Topic Category

  • boundaries
  • location
  • society

National Agricultural Library Thesaurus terms

Forestry, Wildland Management

OMB Bureau Code

  • 005:96 - Forest Service

OMB Program Code

  • 005:059 - Management Activities

Pending citation

  • No

Public Access Level

  • Public

Identifier

RDS-2018-0061

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